Monday, December 4, 2017

Public Service Announcement (PSA)

A PSA (Public Service Announcement) can greatly impact the audience of what the PSA is about and the main solution to the problem described in the PSA.  A PSA has the potential to change someone's way the act or think of the situation presented in the PSA, if the message is powerful enough. If it is, then they will be persuaded into changing their ways to help themselves and the people that are involved in the problem the PSA illustrates.  What I am hoping to accomplish in this project is to create a public service announcement is to display the problems that we all endure throughout our lives and the lives that others have problems with.  What I am presenting to people is how to evade being bitten by mosquitoes, and possibly catching infectious diseases and serious mosquito-borne illnesses.  That is one of few reasons why my audience should care about this, and for the most important reason possible.

Olelo Community Media is Oahu's non-profit community Public, Education, and Government (PEG) access provider created to empower the voice of the community.  As of the year 2017, they are currently hosting a contest that I am participating in to create a PSA (Public Service Announcement) about one of the selected topics they have provided.  There are rules to follow this contest like these three, important rules; 1. Mandatory: All entries must focus on an Issue that affects our community, our state, or the world., 8. The video must have been shot and edited between March 1, 2017 and February 28, 2018. The video must have been written, produced, shot, and edited by the student(s); adults or faculty input must be purely advisory., and specifically for PSA's, a commercial length, informative, but concise video about an issue. (30 second maximum, production credit or acknowledgement graphics do not count as part of the 30 second maximum.)  These three rules are the most important for the PSA portion of the contest, and they should not be overlooked for the reason being that it must be applied to you and your team's production and script of the PSA.  There are many opportunities for Media students to earn awards, scholarships, and prize money, because it can help the person who wins the competition a chance to go to college with the scholarship they earned from this contest. What I think is that the people who benefit the most from the contests, would be the organizations involved.  The reason being that the organizations involved in the contests spend the time and effort to set up and open the contest to all available applicants, and then judge through every single one of the entries they've received to declare the winner of it all.
BTS (Behind the Scenes) Photo#1
BTS (Behind the Scenes) Photo#2

My PSA, from rough cut to final cut, had a massive change and improvement in this project that really made a thorough impact to all who watches the completed video.  I improved upon the first part of the video, by replacing the hand-drawn mosquito to a much more refined sketch of a mosquito from photoshop. Then I applied a Ken Burns effect to the image to shift it from one side of the screen to the other.  Then after I went and re-recorded the spinning globe and added a special sound effect to further enhance on what it was before.  It was very worth the effort to make my video exceed from what it was before as a rough cut.  What I thought of my project at first was that it had many mistakes that needed to be improved upon and missing gaps that needed to be filled in with the appropriate footage.  After the those changes were applied, the PSA went from, on a one to ten scale, a three to a nine. My best compliment from the critique was for the great choice of music that was utilized in my PSA.

Thursday, November 16, 2017

15 Day Photo Challenge

A 15 Day Photo Challenge is the set amount of days you have to take specific pictures on certain days with special requirements to meet the criteria of the photo you publish. I have done critiques on Day 6 and Day 11 photos with C.A.P. (Composition, Angle, and Position) as a special requirement for each individual photo. On Day 6, I critiqued photos on the subject of "smiles" that was taken at a Flat Angle (A solid surface with nothing else in the background of the photo). On Day 11, it was the subject of "spooky" that was taken with Parts of a Whole (as it states, it's part of the entire picture).  Throughout this project we all have partaken in, I would say that my photo taking skills have been improved upon, but there is still some work that I need to do to fully understand the composition, angle, and position of a photo at the appropriate times with the correct placement of the subject.  To conclude it simply, I have improved, but there is still more to learn about C.A.P. (Composition, Angle, and Position) when taking photos of my selected subject.

ALD 4.1 Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2 Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Wednesday, November 15, 2017

Digital Manipulation

Surrealist Concepts and Examples

Surrealism is a cultural movement that began in the early 1920's, and is best known for it's visual artworks and writings. Andre Breton defines this as "psychic automatism in it's pure state, by which one proposes to express - verbally, by means of the written word, or in any other matter - the actual functioning of thought." Presenting each of my concepts helped what needed to be included and taken out to have the message portrayed in the combination of the selected images. The image that presented the most powerful message was my third surrealist image. The reason why it was the most powerful message, is because the one thing we use in our everyday lives is technology, and we are improving upon the technology that we use today to better our lives, even to go as far as creating humanoid robots and droids that can express emotions, so man vs machine, in the terms of evolution, are conflicted against one another in whose more dominate than the other.

1st Surrealist Image
"Humanity Domination"
Humans dominating over animals
2nd Surrealist Image
"Fear Drives the Mind"
The fears that people have
Hexadecimal colors are comprised of six-digit, three byte hexadecimal numbers used in HTML, CSS, SVG, and other computing applications used to represent colors. The bytes represent the red, green, and blue components of the color. One byte represents a number in the range of 00 to FF (in hexadecimal notation), or 0 to 255 in decimal notation.  Lossy compression permanently removes data, while lossless compression is that even though the file size is compressed, the picture quality remains unchanged. Lossy and lossless compression relates to JPG, GIF, PNG, and RAW image formats due to the compression of the image whether it is a lossy compression or a lossless compression. The complexity and size of digital files matter depending on what you are saving, whether it be text on a document, an image based on what size it's at, to videos at any certain amount of resolution to upload. This would also relate to data storage limits, because it depends on what is being saved, how much is there to what is being saved, and the resolution of it estimating how much data it uses to save something as small as a word in a document, to something as large as an hour long video (maybe compressed down to a timelapse). Raster and Vector are the two main types of image files. Raster images are created with pixel-based programs or captured on a camera or with a scanner, while Victor graphics are created with vector software (CAD, engineering, and 3D graphics) and are common for images that will be applied to a physical product. The dithering and error diffusion in Photoshop can be used to show something that is supposed to be pixel-orientated or relating to programing and technology in some sort of way.
3rd Surrealist Image
"Man vs Machine"
The evolution of man vs the evolution of machines
The 4 images used for Surrealist Image #3 - "Man vs Machine"

The relationship between technology and productivity greatly impacts digital media by combining together the usage of todays technology with productivity of media and creates an efficient and easier way of broadcasting news across the world for the eyes of the people the see.  Creating surrealist images without the use of everyday technology that we now posses, means that we would have to hand draw the images we create in our minds and sketch it out on paper with pencil. The end result would be more detailed, in the sense that it was hand drawn, and would not have to be overly complicated with a simplistic variety of colors. While on the other hand, digital formatting would be more convenient and much more detailed than it would be to hand draw it out. The best of my surrealist concepts that I have done, is concept #3. I find the third of my surrealist concepts to be the best and the most time spent that I have worked on for above amateur standards of photoshopping images together and creating a great piece of artwork.

Class Feedback

3rd Surrealist Image Screencast below... The production of "Man vs Machine"

ALD 1.1 Assess how mathematics is used to create and manipulate digital media.
ALD 1.2 Assess how changes in digital technology affects the creation and manipulation of media content.

Friday, October 6, 2017

Hiki No Video

Our story topic is how Mr. Paik copes with PTSD after serving his years in the Vietnam War. We intend to communicate with our audience with how Mr. Paik goes through his life with PTSD. People who watches this video would know what it's like to live with PTSD for a while, from the perspective of the person with PTSD. We also have some recordings of the awards that Mr. Paik has earned from the Vietnam War, including the Purple Heart Medal. We plan to improved on our editing techniques and b-roll sequencing, and redo some of our voiceovers with the new script we've typed out.

The Digital Millennium Copyright Act (DMCA) is a U.S. Law that enforces the two 1996 treaties of the World Intellectual Property Organization. The DMCA prevents people on the internet to download and pirate music, videos, movies, etc. Upon the pirating of original content from the creator can result in the following penalties: hundreds to thousands of dollar fines for civilians, thousands to millions of dollar fines for criminals, impounding of property that was used to violate the DMCA, and possible sentencing to prison. In order to avoid these penalties and use the copyright material, first you need to determine if the permission is needed, then you identify the owner and the rights required, plan ahead for permission from the owner, then you get into contact with them and negotiate whether payment is required, and finally get your permission agreement in writing.  There is also the FAIR USE Act which was proposed as a United States copyright law that included portions of the DMCA to "promote innovation", encourage the introduction of technology to the people, protect the fair use rights of consumers, and various other reasons and purposes. An example of this is, in commentary and criticism, if you are commenting or criticizing on copyrighted work - like a book review - then you are allowed to quote certain lines or phrases from the original source, in the use of education, business, etc.  Another example of fair use is parodies. Parodies is the refurbishing of original copyright content into your fan creation of that specific copyrighted content, like new original lyrics you created, for an already existing song with it's own lyrics.

Gaining the permission of your interviewee and the owner of the location you are going to record film are very important for your interview shots and b-roll. For this, you are required to fill out video release forms in order to gain permission to record, edit, and post your video to specific websites and for the website to make any editing to your video for their website. For our story, we have done a good job, but there were still improvements that we could've made. Our highest peak of achievement for our story was our overall message and the voice over. Our lowest nadir of our story that we could've improved upon is our sequencing of b-roll. Finally the median of our story is our 5 point outline and our editing techniques. We can address that we could revamp our b-roll sequencing that we used for our story.

ADD your VISUALS: 1) Embed your finished story from Vimeo at the top. 2) Insert a photo bar of 3 behind the scenes photos after your 1st paragraph. 3) Insert a screenshot of your script after your second paragraph. 4) Add an image of your critique results after your final paragraph.
ALD 3.1 Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace.
ALD 3.2 Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence.

Monday, September 18, 2017

Practice Story

We, as a group, chose Kaleigh as our interviewee for our practice story. Her story is why she moved from place to place, and what it was like for her to go through this constant change with, not only her relationships with her friends, but also how she kept her grades up in the three different schools she's been to. I was the director and the interviewer and Angelina was the camera person and chief editor. We never shifted our roles around during the entire process of this practice story and it worked out alright, not the best we could do, but better than doing worse. Some things we could've improved on were some of the b-roll, the voice overs, and the audio visual ties.  For example, for one of the b-roll we shot (the second b-roll sequence specifically), we could make it better by having Kaleigh face outward, away from the building, and have the camera set up out on the grass, so her hair wouldn't flow into her face. Another thing we could've done better is the variety and sequencing of the b-roll, so it can visually lead the viewer to what is going on.

Safety during the production process is key to a successful film. Three important safety concerns you should be aware of during the filming process is: where you are, what's around you, and when is it happening. If you plan to film your shot in a certain location, you need to know what kind of environment it is and what to expect of this environment. You would also need to plan out what time this will be filmed at and how long you plan to be there. Then after the rough cut of recording, it would be a good idea to critique the recorded film you've took and see what looks good and what doesn't. Knowing what is good and what isn't can lead to better-looking stories and positioning them in the correct order can lead the viewer on the right track without confusing them.

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, September 1, 2017

Interview Composition

A host/reporter shot is where the reporter is seen throughout the story with the interviewee.  An interview shot is when the only person visible is the interviewee with the interviewer off to the side out of camera focus. The background for an interview shot should not include anything to catch the viewers attention away from the main story, such as: trees, background movement, bright objects, etc. The background for an interview shot should also not be filmed/recorded by vehicles, in front of walls, or by any flat surfaces.  In an interview shot, the interviewee should always be looking towards the interviewer out of the camera's focus, and not be looking or glancing towards the camera.  Also the interviewee should be placed accordingly for the "look room" between the interviewee and the edge of the camera's focus is not close, but not far away, a set amount of distance away with the interviewee not in the center of "The Line".  "The Line" is the direction of where the camera's focus is, in that line, the interviewee should not be right in the center of that line.

The importance of a successful interview shot is to get the right background, so nothing in the background is distracting the viewer from the main plot point of the interview.  Before you start your interview, make sure all the equipment works and there is nothing faulty about any of the shots you receive from the camera.  Make sure your interviewer is in a comfortable position and not being distracted by anything outside the camera's focus.  Keep the camera at eye level with the interviewee, not down on them, and not looking up to them.  Be a good and respectful director to your interviewee and ask them questions relating to the story.

Do not allow the interviewee to look towards the shadows
Do not have the interviewee in the middle of the shot.
This creates a Bulls-eye shot.

Do not forget to let the interviewee have his/her look-room in the correct direction.

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Thursday, August 10, 2017


This is the first of the cinemagraphs that I have created. It is a whistle on a key chain swinging side to side. The background is in a classroom with a white board in the background. The key chain will just be constantly swinging back and forth in an endless loop. That is all there is to my cinemagraph.

When I made this cinemagraph, i didn't know much in the way of how cinemagraphs, so I started off with something simple. It has a few flaws in the cinemagraph like: the contrast of the white board and the promethean board, the place that it was recorded, and the time it took to do this cinemagraph was very short. It was a rush job for recording it, but I tried my best to edit it without making it look to bad. I had planned to record this in my room, but it didn't turn out the way that i wanted too. In my honest opinion of this cinemagraph, I think that it's good, but I could have done better planning with this.

My second cinemagraph is a short clip of me tapping my finger on a laptop with the audio included. The cinemagraph you see now is the .gif version.  I have done this cinemagraph in classroom with a MacBook Air as the background. This kind of background was chosen to prevent anything else far in the background to take attention away from the point of the cinemagraph above.

When I did this cinemagraph, I was thinking about it for a little bit, until I was tapping my finger, so I came up with the idea of recording my finger tapping.  During the editing process, I looked through the video that I recorded and looked for a part in the clip that would work best.  After I had done that, I made my mask for the clip that I took from my video, and made this. Honestly, I think this is much better than the first cinemagraph I have done. I'm proud of this cinemagraph for being very good, but the pixelation is a little bit visible.

This is my third cinemagraph that I have completed.  What I had planned for this is to record my hand opening and closing a pair of scissors repeatedly.  It took a rush recording and a good amount of time to edit, but it came out very well.  It was recorded in a classroom, on a table. It took some quick thinking to come up with this on the spot, and some patience to record it, but worked out alright.

I didn't have any ideas of what I could do for my third cinemagraph, so I came up with this on the spot, and just right into recording.  The editing process was a bit long, but I took what frames it had and copied it, then I reversed the copied frames to make it look like it's infinitely looping with looking bad at all. The finished product looked very smooth with little to no errors or flaws.

ALD 4.1: Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2: Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.